New experiment study

2025 / Randstad / Initial Challenge: We want to learn if the new feature helps advertisers effectively monitor their budget Continue reading →

Promotional messages evaluation

2025 / Randstad / Initial Challenge: The main Goal of the study is to evaluate the actionability andunderstandability of “Campaign Continue reading →

Customer Journey Roadblocks Roadmap

2025 / Randstad / Initial Challenge: To evaluate the current experience of sellers with the existing Sales Platform.To understand how Continue reading →

CX Principles – CX Enabler Cards

2025 / Xperience Consulting / Initial Challenge: Many organizations struggle to define what good customer experience (CX) actually means—and how Continue reading →

CX System & Customers B2B Taxonomy

2023 / Rockwell Automation / Initial Challenge:There were over 20 different persona templates in use, leading to duplicated efforts, findability Continue reading →

Internal Research Recruitment Tool

2023 / Rockwell Automation / Initial Challenge:Customers began to express dissatisfaction, feeling overwhelmed by frequent requests for feedback and research Continue reading →

Opportunities Alignment & Customer Journey Framework

2022 / Rockwell Automation / Initial Challenge:There was a significant disconnect between the customer pain points identified by the CX Continue reading →

Changing E-commerce Payment Habits

2021 / Innovatika / Initial Challenge:This project focused on improving the online payment experience by understanding and addressing behavioral barriers Continue reading →