X5 Floor Mate / BMW / 2005
PROCESS / MY RESPONSIBILITY
I was responsible for running my own project. From defining the subject to the al moke-up making and presentation to the Material & Trim team.
DESCRIPTION
I decided to design 4 season floor mat. Something what is a combination of velour and rubber. Two parts mat is allowing to change the interior protection while the weather changes. The pattern is designed to keep the water and dirt flow away from the user. I used off-road structures, as X5 is destined to drive in extreme environment . Harmonizing the interior design and car character with my mats was my main objective.
Service & Concept Design Researcher 