2012 / Roca /
Initial Challenge
The One Day Design Challenge was created to test how quickly designers could identify user needs and respond with innovative bathroom concepts under tight time constraints. Designers had just one day to research, ideate, and present a compelling concept grounded in real-life bathroom use.
The evaluation process placed equal weight on creativity, user relevance, and feasibility. Concepts were presented at the end of the day to a jury of design professionals.
My Involvement
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Served as a jury member for three consecutive editions
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Evaluated dozens of rapid design concepts based on creativity, user insight, and feasibility
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Contributed to the selection of the most innovative and impactful solutions
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Provided feedback and design critique to participants, supporting their growth and learning
Press:
Diariodesign
The winner:
Service & Concept Design Researcher 