Incremental Innovation Workshop

2012 / Roca /

Initial Challenge

Roca aimed to swiftly enhance its shower space offerings by identifying and integrating new features or functions that would:

Be implemented in the short term within ongoing product developments.
Differentiate Roca’s products from competitors with minimal cost impact.
Add tangible innovation value to the product line.

The Method

To address this challenge, a three-day interdisciplinary workshop was organized, involving teams from Design, Marketing, and Sales:Service & Concept Design Researcher

Day 1: Listen & Learn

Conducted sessions to understand current product offerings and market positioning.
Identified existing issues and areas for improvement.
Engaged in role-playing exercises to experience products from a user perspective.

Day 2: Ideation & Solution Development

Listed problem statements based on insights from Day 1.
Facilitated creative activities to brainstorm potential solutions.
Evaluated and validated proposed solutions to ensure feasibility and impact.

Day 3: Presentation & Consensus

Presented findings and proposed solutions to stakeholders.
Reached consensus on actionable items and next steps for implementation.

The Solution

The workshop resulted in a set of innovative, cost-effective features ready for rapid integration into Roca’s shower space products, enhancing their market appeal and reinforcing Roca’s commitment to continuous improvement.

My Involvement

As the Concept Designer, I was responsible for:

Preparing and leading the interdisciplinary workshop, ensuring alignment with project objectives.
Facilitating collaboration among Design, Marketing, and Sales teams to foster a holistic approach to innovation.
Guiding the ideation process to generate viable solutions that met the criteria of quick implementation, cost efficiency, and added innovation value.

WORKSHOP SESSION # Day 1

micro innovation 1