Trends reports

2008 / Roca /

Initial Challenge

To keep Roca at the forefront of design and innovation, it was essential to continuously monitor and analyze emerging trends in the industry. The challenge was to systematically gather, categorize, and disseminate this information to inform product development and strategic decisions.

The Method

The approach involved a combination of field research and desk analysis:

Trade Fair Attendance: Regular visits to international design fairs to observe and document the latest developments.
Desk Research: Continuous monitoring of industry publications, online platforms, and market reports to identify emerging trends.
Database Development: Creation of a comprehensive contacts database featuring producers and innovators specializing in new technologies and materials.
Outreach: Engagement with identified producers to obtain samples and detailed information about novel materials and technologies.

The Solution

The culmination of this research was the production of detailed trend reports, structured into categories such as:

Style: Emerging aesthetic directions and design movements.
Function: Innovations enhancing product usability and user experience.
Technology: Advancements in manufacturing processes and smart integrations.
Colors: Trending palettes and color applications in product design.
Materials: Introduction of new or repurposed materials with potential applications.
Inspirational: Noteworthy concepts and designs serving as creative stimuli.
Opportunities: Identified market gaps and areas ripe for innovation.

These reports provided Roca’s design and development teams with actionable insights to guide product innovation and strategic planning.

My Involvement

As the Trend Researcher, my responsibilities encompassed:

Research Execution: Conducting both on-site observations at design fairs and extensive desk research to gather relevant data.
Database Management: Building and maintaining a dynamic database of contacts specializing in cutting-edge technologies and materials.
Producer Engagement: Initiating and nurturing relationships with producers to facilitate the acquisition of material samples and technical information.
Report Compilation: Synthesizing research findings into structured reports, highlighting key trends and their potential impact on Roca’s product lines.