2020 / Innovatika /
Initial Challenge:
This project launched a six-month innovation lab program aimed at helping strategic partners adopt customer-centric design practices to solve real-world challenges.
The specific goal was to develop a smart, cashless parking solution for the city of Kraków, showcasing how service design and digital innovation could improve everyday urban services.
The Method:
We followed a Design Thinking approach focused on building solutions that genuinely responded to user needs. Our process included:
- In-depth exploration of the urban parking context
- Iterative prototyping and testing of early concepts
- Real-world validation through:
- A targeted Facebook campaign to test interest and behavior
- Qualitative interviews to gather feedback and insights
These steps helped us ensure the solution was grounded in actual user expectations and city infrastructure realities.
The Solution:
We delivered:
- A functional prototype of a mobile parking application
- A comprehensive report summarizing user insights, market validation, and service recommendations
- A final presentation of the concept during the Innovation Lab’s Demo Day event
The solution illustrated how cashless, user-friendly systems can improve the convenience and efficiency of urban parking.
My Involvement:
Role: Service Designer & Innovation Consultant & Researcher & UX Designer
- I was one of three core team members responsible for the project. My contributions included:
- Leading the creation of the final presentation and demo experience
- Managing the program structure and timeline
- Planning and overseeing research activities
- Designing and iterating on prototypes based on user insights and test results
- Guiding the UX designer in aligning the interface with user needs
Service & Concept Design Researcher 