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2025 / Randstad /

Initial Challenge:
We want to learn if the new feature helps advertisers effectively monitor their budget spent to ensure
optimal budget utilization.

The Method
Qualitative Evaluation Framework with 7 advertisers.
CUJ Health Score
Perception Score
Launch Status

The Solution
Key Insights
Roadblocks
CUJ Issue List (with Severity)
Recommendations
This study directly influences the features and roadmap for 2026+

My Involvement:
Planed study, conducted, analysed and presented the results.