CX Principles – CX Enabler Cards

2025 / Xperience Consulting / Initial ChallengeMany organizations struggle to define what good customer experience (CX) actually means—and how to Continue reading →

CX System & Customers B2B Taxonomy

2023 / Rockwell Automation / Initial Challenge:There were over 20 different persona templates in use, leading to duplicated efforts, findability Continue reading →

Opportunities Alignment & Customer Journey Framework

2022 / Rockwell Automation / Initial Challenge:There was a significant disconnect between the customer pain points identified by the CX Continue reading →

Changing E-commerce Payment Habits

2021 / Innovatika / Initial Challenge:This project focused on improving the online payment experience by understanding and addressing behavioral barriers Continue reading →

Smart Parking

2020 / Innovatika / Initial Challenge:This project launched a six-month innovation lab program aimed at helping strategic partners adopt customer-centric Continue reading →

Knowledge database & Customer Center

2016 / Innovatika / Initial Challenge:The EU Programs Customer Center was falling short of compliance standards, resulting in agent frustration Continue reading →

Inflow – Sustainable Wellness Bathing

2011 / Roca / Initial Challenge Traditional bathtubs offer relaxation and comfort, but they typically consume a large amount of Continue reading →

Trends reports

2008 / Roca /  Initial Challenge To keep Roca at the forefront of design and innovation, it was essential to Continue reading →