Incremental Innovation Workshop

2012 / Roca / Initial Challenge Roca aimed to swiftly enhance its shower space offerings by identifying and integrating new Continue reading →

Global User Research

2012 / Roca / Initial Challenge Roca recognized the need to gain a comprehensive understanding of how users interact with Continue reading →

Khroma New Colour Concept / Colour & Material trim

2012 / Roca / Initial Challenge Roca aimed to revitalize its Khroma bathroom series by introducing a fresh and contemporary Continue reading →

Understanding Armani Casa – Design Language Research

2008 / Roca / Initial Challenge In 2008, Roca partnered with renowned fashion designer Giorgio Armani to develop an exclusive Continue reading →

Better with Electricity

2009 / Roca / Initial Challenge As part of Roca’s long-term innovation strategy, the company initiated an exploratory project to Continue reading →