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42” LCD TV /2005/ Asus / 2006

MY RESPONSIBILITY

The design process was as follows:

  • a competitors overview
  • trend forecast
  • definition of ASUS LCD TV line
  • corporate identity points

After the research was completed, we started the standard Asus design process, which included:

  • concept sketching
  •  internal concept review
  • 2D drawings
  • presentation to Project Managers and Mechanical Engineers
  • ideas selection
  • 3D modeling
  • rough model making
  • making working sample models
  • control of tooling for production

DESCRIPTION
On this project I worked together with a Taiwanese designer FU-KUNG HUANG. The design brief requested a 42” LCD TV for the Asus product line.
The design must follow the existing 32” TV and is targeted at the high-end product segment.
To add style value to the product we added a stripe with a diamond cut logo on the front bezel of the LCD TV.
A metal mesh panel was used to cover the speakers and to give it a clean and simple look.

In 2006 the Asus 42” LCD TV was awarded with a Japanese Good Design Award (Gmark).